“If your business is not on the Internet, then your business will be out of business.”

–Bill Gates, Former CEO of Microsoft about Digital Marketing

Introduction

Compared to traditional marketing, which involves direct selling through flyers, advertisement channels, billboards, etc., there is a significant need for digitalising a business. With the growing use of technology in multiple fields and industries around us, the need for establishing businesses digitally has become evident. 

Digital Marketing is necessary to grow a brand by creating awareness about the brand among people and generating sales or business from them.

Let’s delve into right into why?

1. Reach a Global Audience

Digital marketing has completely changed how companies interact with their clientele, giving them access to a worldwide audience and enabling them to reach a wider geographic area. It allows businesses to advertise their goods and services to almost everybody with an internet connection, in contrast to traditional marketing, which is frequently expensive and restricted to certain areas. 

2. Highly-economical in Relation to Conventional Marketing

The cost-effectiveness of digital marketing is one of its biggest benefits, drawing in companies of all kinds, but especially small and medium-sized ones (SMEs). Digital marketing offers more cost-effective and scalable solutions with a greater return on investment (ROI) than traditional marketing channels like print, radio, and television advertising, which can demand substantial budgets. Here are some of the points to remember:-

• Lower Initial Investment
• Targeted Advertising Reduces Wastage
• Flexibility and Scalability

3. Targeted Marketing

Unlike building a traditional marketing strategy where we segment the market, target the audience and position our product, Digital Marketing simplifies the burden of creating a specific strategy for the product or service. In Digital Marketing, it helps us to target the specific spectrum of customers our business need and send the ads or the content to exactly the persons we are looking for. 

There is an effective use of the marketing budget in  digital marketing compared to traditional marketing. Also, leads get easily converted to customers in digital marketing which saves time for business and grow at a faster pace. 

4. Measurable Results and Analytics

Real-time campaign performance tracking and measurement is one of the key features of digital marketing. Digital marketing gives companies access to a multitude of data and performance measures, unlike traditional marketing techniques, which can make it difficult and ambiguous to assess the effectiveness of a campaign. 

The capacity to monitor crucial metrics and analyse information is essential for assessing the effectiveness of a campaign and refining tactics to achieve superior results. 

5. Building Brand Trust & Loyalty Through Engagement

Building brand loyalty and trust in the digital age requires more than just providing excellent goods or services. It involves meaningfully interacting with your audience in a way that promotes long-term relationships, trust, and emotional ties. 

Digital marketing presents a distinctive prospect for enterprises to contact with their customers more deeply, augmenting brand allegiance via tailored correspondence, regular communication, and experiences that are centered around value.